Ad Exchange Brand Controls Basics Assessment

How does Google determine which content is suitable for advertising on the Display Network?

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads. Publishers tell Google which content is suitable for ads. Once Google approves a new publisher, all of that publisher’s content is...

To be eligible for advertising, which of the following must videos comply with?

Advertiser friendly content guidelines AdSense Program Policies Search Network Policies Nothing

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?

Third-party verification Sensitive categories Pre-targeting vertical exclusions Pre-targeting URL exclusions

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?

Third-party verification Sensitive categories Pre-targeting vertical exclusions Pre-targeting URL exclusions

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies AdSense Program Policies YouTube Community Guidelines YouTube Partner Program

Why would an advertiser use pre-targeting vertical exclusions?

If they wanted to prevent their ads from running on a specific mobile app If they wanted to prevent their ads from running on mobile and tablet devices If they wanted to prevent their ads from running on inventory from...

Who controls the type of site content that’s acceptable for your ads to appear on?

You Industry-respected certification organizations Google Consumers who watch ads

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False True