Bid Manager Optimization Assessment - Answers Updated March 2023

What is the most important factor to consider when evaluating viewability and ad position performance?

Whether the position was relative to the size of the screen That below the fold inventory cannot also be “viewable” That viewability and ad position data are measurable That you’re counting apps and sites equally

What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

Set a $10 goal, and bid very high. Set a CPA goal of $60, and then incrementally increase the goal over time. Set a $45 CPA, and then continue to lower it in $5 increments over time. Set the counting...

How can the pacing metrics help you to optimize remarketing line items?

By showing you what inventory more spend might have acquired By showing you specifically what pacing should be set at in the next flight By helping you ensure your bids and budgets are not limiting impressions won By helping you...

What’s a promising way to increase your remarketing list’s potential impressions?

Decrease the frequencing setting Group multiple audiences using AND logic Include the audience that has been to the “Thank you” page Include similar audiences

Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

You know the targeted audience is especially valuable and you want to make an extra effort to reach it. Because you can factor in more variables than Bid Manager Because you have enough performance data and no longer need the...

Manual optimizations to which components typically provide the greatest impact?

Advertiser, campaign, insertion orders, and line items Bids, frequency, site targeting, and creatives Budget, pacing, geography, and inventory Loyalty, awareness, action, and consideration

Why is defining a primary goal the first step of optimizing your online advertising campaign?

It’s the first field you fill out when starting a new campaign in Bid Manager. It tells you how to configure your campaign to be effective until you have performance data to guide you. Campaign budget is based on goal,...

Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?

Geography Audience Lists Demographics Apps and URLs

What’s the best way to optimize for creatives with high click rates?

Bid higher for their entire insertion order. Update their visuals and messaging to make them even more compelling. Add them to a blacklist so you can exclude them from bidding. Move them to their own line items and bid higher...

Why would you look at an impression lost chart when making quick optimizations?

It shows how many auctions you’re losing due to bids, budget, and frequency. It shows potential spend based on the audiences targeted for the line item. It’s an easy place to see all your bids. It shows how many clicks...

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