Bing Accreditation Exam - Answers Updated March 2023

With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone Get calls from customers who click the number in your ad or dial it Have an answering service call back customers Get international calls anytime of...

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

Country/region Language Demographic Gender None of the above

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Clicks Impressions Position Click-through rate All of the above

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link Pay-per-click Conversion Click-through

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

In the Microsoft Hotel Center UI With Google Import In the Hotels API Using CSV upload In the Microsoft Graph

What is the best question to ask yourself when considering how to create a positive landing page experience?

Is it relevant? Is it transparent? Is there ease of navigation? Can users find what they are searching for? All of the above

How many levels of organization are contained within the Hotel Ads structure?

1 2 3 4 5

Why is it important to choose the right keywords? (Select 2)

Prevents your campaign from being paused Helps more customers find your ads. Drives more relevant traffic to your website. Lowers your incremental bids.

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals. Use a UET Tag Helper to reach your ROI goals. Report user activity on their websites to Microsoft Advertising None of the above

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

Ad titles Company name Ad texts Targeting Final URL URL paths

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