Campaign Manager Optimization Assessment - Answers Updated March 2023

How does the position-based attribution model assign conversion credit?

Majority of credit is split between the first and last interactions, with remaining credit given to other interactions Majority of credit is given to the first interaction, with remaining credit given to other interactions All credit goes to the last...

How many data-driven models can be created for each parent-advertiser configuration?

Three One Four Twelve

After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?

Adjust Campaign Manager creative rotation Adjust Campaign Manager creative messaging Tell his colleague to keep directing spend to desktop inventory Tell his colleague to create new placements for rotation

KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:

Site-served lists Third-party providers Demographic targeting Data Transfer

Which attribution model uses Floodlight data from both converting and non-converting users?

Custom Top Conversion Paths Path Length Data-driven

Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

Last Interaction Tim Decay Linear Conversion

What is a common reason why the “Edit multiple” option may not appear in the user interface?

More than five ads have been selected Not enough ads have been selected More than one type of object has been selected More than five placements have been selected

How can you make bulk edits in the Campaign Manager interface?

Click Bulk changes Click Bulk edit Click Multiple edits Click Edit multiple

After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?

Move all budget to rich media Place rich media last in her ads’ creative rotation Place rich media first in her ads’ creative rotation Frequency cap her ads at one impression

DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis. How can Mario access this information?

Attribution Modeling Tool Data Transfer Report Builder Insights

1 2 3 Next »