Which asset model would you recommend to a company who already has a successful mobile site?
Audience asset model App-centric model Site and app model Site-first model
Category: Choose The Right Mobile Asset Assessment
You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?
Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen. Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to ...
Your friend has a jewelry business and just created an app that had dismal downloads during its first month. What advice should you give to get the app back on track?
Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it. Recommend that she hire a consultant who could help her change her retail business...
All of these were recommended to help build a faster site except?
Site works on a range of screens and devices Implementation of AMP (Accelerated Mobile Page) best practices Optimized content delivery Customer surveys about site performance
Which is not a good app design practice?
Don’t automatically show the search field, make it optional. Allow users to go back easily in one step. Show the value of your app up-front. Create frictionless transitions when going between app and mobile web.
Which is not a common barrier for mobile-first companies?
Consumers only want to make purchases on a desktop computer and site Failing to align business decisions to a mobile-first strategy Targeting the wrong customers with your mobile assets High abandonment rate of apps after users have downloaded them
These are all key to good mobile site design except?
Easy search Easy navigation Easy user customization Easy conversion
Which is a good app design practice?
Get users to enter valuable user profile information immediately when they first open the app. Zoom viewers in automatically for app content you know is most important. Don’t interrupt users when they make mistakes completing forms, wait until they submi...