Display & Video 360 Basics Assessment - Answers Updated March 2023

Where would you go to get information about your campaigns’ health and suggestions for troubleshooting and optimizing live campaigns?

The Intelligence Panel in the Campaigns module. Instant Reporting in the Insights module. Floodlights section. Change History.

How would you best describe the Spotlight section in Marketplace?

You can use the Spotlight feature to search the web for more information about a publisher, and get results on the same screen. You can use the Spotlight feature to find premium packaged inventory opportunities that meet your specific criteria...

Over time, which 4 products in Google Marketing Platform will have full convergence into Display & Video 360?

Bid Manager, Campaign Manager, Studio, and Tag Manager 360. Campaign Manager, Studio, Search Ads 360, and Audience Center. Campaign Manager, Studio, Analytics 360, and Tag Manager 360. Bid Manager, Campaign Manager, Studio, and Audience Center.

Choose the best statement to describe what the Creative module can help you do.

The Creative workspace is built to enable you to create smarter campaigns and quantify estimated scale to your unique KPIs. The Creative workspace is built to help you discover premium packaged inventory and manage your reservation and programmatic deals. The....

Why would you navigate to the Brand Quality Hub?

To create custom combinations between your first-party, Google data, and/or third-party lists that you’ll be able to save and easily reuse across campaigns. To mix and match all available data sets to create advanced audience lists. To get a quick...

Why would you visit the Campaign module in Display and Video 360?

To create and manage inventory packages across formats and inventory types. To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns. To execute on campaigns and use the Plan...

What data-driven functionality in the Creatives module is available after you’ve created a set of, for example, Panorama format creatives?

You can use forecasting to accurately plan and forecast the unique reach of your campaigns. You can view signals about where your creatives will serve and learn about how to improve safety measures for your campaign. You can click Optimize,...

Which of the following statements best describes one function Display & Video 360 aims to help you do?

Display & Video 360 will enable you to measure, analyze, and action on your campaign’s performance. Display & Video 360 will enable you to plan, execute, and measure ad campaigns across formats and screens for your targeted audiences. Display &am...

You’ve browsed Marketplace and found some publisher inventory that matches your targeted age group and ad format for your prospective campaigns. But before you make a deal, you want to be able to discuss the price with the publisher. How would you do this?

The inventory showcased in Marketplace is non-negotiable. If inventory matches your criteria, you can click Accept to make a deal go live. If you’d like to contact a publisher, you can send a message to them directly from Marketplace requesting...

What is the new name for Google’s DoubleClick Suite?

Display & Video 360. Search Ads 360. Google Marketing Platform. Google 360.

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