DoubleClick Campaign Manager Assessment - Answers Updated March 2023

How does Campaign Manager benefit traffickers?

Traffickers get separate performance reports from each website Traffickers manage creative assets in one centralized system Traffickers place ads on a small number of publisher sites Traffickers manually send ads to publishers

What does a placement specify?

The look and feel of the advertisement The dimensions and run dates of the ad slot The click-through URL The creative type

How does a Unique Floodlight Counter tag count conversion activities?

A user is only counted once per 48 hours A user is only counted once per lookback window A user is only counted once per day A user is only counted once per session

How is a display ad served through an ad server?

An ad tag calls the ad server when a site wants to show one of the ads An ad trafficker manually selects the best match for the ad on a website An ad trafficker uploads search banners to the ad...

What metric does a Reach report provide?

Number of unique users your campaigns reached over a period of time Conversion rate Clicks Total impressions served by your campaign over time

Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

Create all campaigns within a parent Surf-N-Board advertiser Create two separate accounts for Surf-N-Board East and Surf-N-Board West Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West Create a parent advertiser for Su...

Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?

Audience list Custom variable Unique counter Geography

Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

Campaign Manager allows you to reach millions of publisher sites Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance Campaign Manager enables sophisticated targeting to reach specific customers Camp...

How are default ads created?

Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level Automatically, as soon as a trafficker adds a creative to the advertiser Manually, as soon as a trafficker matches the...

Which of the following groups of statements about placements, ads, and creatives are true?

Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size. Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads...

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