Dynamic Creatives Assessment - Answers Updated March 2023

How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?

Build in JS code that calls the DoubleClick server Build their dynamic creative with Google Web Designer Use a data feed with an advanced creative Elect to link HTML5 creatives to the data feed

Which is the correct order for launching a dynamic campaign?

Build creative, gather insights, test and launch, learn and optimize Define digital brief, build creative, gather insights, test and launch, learn and optimize Learn and optimize, define digital brief, build creative, test and launch, gather insights Gather in...

How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

DoubleClick’s advanced algorithm predicts where and when the right customers will be looking Impressions provide data signals about their viewers and the moment they’re looking The impressions determine this and update DoubleClick with the result A...

What’s the basic goal of an advertiser’s dynamic creative strategy?

To reconnect with customers who visited the advertiser’s site previously To reach consumers right when they’re looking and help them along their purchase journey To reconnect with customers after they’ve had time to process an initial ad cont...

Where does the advertiser’s dynamic creative data feed live?

In the DoubleClick Campaign Manager profile In the DoubleClick Bid Manager profile In the DoubleClick Studio profile In the Google Web Designer profile

What are data insights for DoubleClick advertisers?

Data signals from impressions that tell advertisers about who’s looking Logs from impressions that help advertisers predict visitor profiles Educated strategies for crafting effective creatives Conclusions advertisers consolidate from data that help them...

Where can advertisers define all the different versions of a DoubleClick dynamic creative?

Dynamic creatives can only have one version On DoubleClick Bid Manager’s Iteration screen In a DoubleClick Studio data feed spreadsheet In DoubleClick Campaign Manager’s Versioning screen

Which DoubleClick products can serve creatives?

Google Analytics 360 Suite and Google Web Designer DoubleClick Bid Manager and DoubleClick Campaign Manager DoubleClick Studio and Google Web Designer They all can

What’s one way DoubleClick Dynamic Creative saves advertisers’ time?

It helps advertisers skip QA and go straight from creative build to trafficking It provides a simple interface that lets non-developers make professional-looking creatives It enables advertisers to build, QA, and traffic unique creatives extremely rapidly It f...

What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?

First-party, third-party, and Google Audience data First-party, internal, and Google Audience data First-party, second-party, and third-party data First-party, second-party, and internal data