Getting Started With Google Analytics 360 Assessment

Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?

Acquisition > Google Ads reports Acquisition > All Traffic reports Acquisition > Google Marketing Platform > Search Ads 360 reports This level of granularity is only available in the Google Ads user interface.

If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

Bounce rate in Search Ads 360 Treemaps reports Revenue in Search Ads 360 Campaigns reports % New Sessions in Search Ads 360 Keywords Reports Bounce rate in Search Ads 360 Keywords Reports

Which of the following are used to calculate ROAS? (select two)

Profit margins Ad spend Bid limits Revenue

Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

Social Display Paid Search Organic Search

Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

Search Ads 360 dimensions available in segments Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports Additional reports for organic search engine traffic A new set of Search Ads 360 reports under Acquisit...

Which of the following can be done with the Display & Video 360 integration? (select three)

Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site. Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping ca...

How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)

Create an Audience from an existing segment Go to Admin > Property > Audience Definitions Create an Audience from a table filter on a Display & Video 360 report Import an Audience from Display & Video 360 into Google Analytics

Which of the following can you use within a single Custom Report? (select two)

The dimensions Landing Page and DV360 Advertiser (GA Model) The dimensions Landing Page and DV360 Advertiser (CM Model) The dimension Source/Medium and the metric DV360 Impressions The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Durati...

Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

In the left-hand navigation menu under “Customization” In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform” In the Admin area under “Product Linking” From the Account selector...

Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

Paid Search Referral Display Direct

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