Google Ads Fundamentals Assessment - Answers Updated March 2023

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? $10 $25 $5 $2.50

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network? It lets people who see your ad get directions...

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Generic terms about running...

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: they perceive her products they interact with her website likely they are to become a regular customer likely they are to...

Your ad can show on the Search Network when someone searches for terms that are similar to your:

Your ad can show on the Search Network when someone searches for terms that are similar to your: website placements keywords ad text

Which delivery type shows your ads at an even pace throughout the day?

Which delivery type shows your ads at an even pace throughout the day? Delayed delivery Optimized delivery Standard delivery Accelerated delivery

What bidding strategy should you use to maximize the number of visitors to your website?

What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Cost-per-click (CPC) Cost-per-acquisition (CPA)

Higher Quality Scores typically result in:

Higher Quality Scores typically result in: lower costs only better ad positions only higher costs and better ad positions lower costs and better ad positions

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? The number of...

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