iOS app conversion tracking cannot be set up using:
codeless conversion tracking server-to-server (S2S) install confirmation feedback a SDK
Category: Google Ads Mobile Certification Exam
Select the one way NOT to track app conversions.
Adding a Javascript snippet to your website Using codeless Android install tracking Using an app analytics provider for your Google Ads campaigns Integrating Firebase in your app
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
Target return on ad spend (ROAS) Target search page location Target cost–per–acquisition (CPA) Target outranking share
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?
Establish a server-to-server connection using postback URLs. Generate a link ID and share it with your partner. Consider a partner that is not part of the program, as it is not possible. Export and share the data as a CSV file.
When you use an automated bid strategy, it will automatically optimize your bids based on:
your key performance indicator (KPI) your remarketing list your Quality Score your search terms data
An advertiser with stores throughout the country could use location extension targeting to:
target users in the same way across all of their locations decrease bids by 50% for users who are within 10 miles of their stores target users who are within 10 miles of one particular city in the country target...
Showing your ads on top of the mobile page in search results is beneficial because:
ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile. ads above the results get more prominent notice with desktop screens. There are also no ads on...
An app advertiser would want to use a third-party tracking company to:
have more control when communicating with each ad network have a single SDK to add to your app instead of one from each ad network see which of an app’s new users came from recent advertising clicks or views receive...
Which is a benefit of using server–to–server app conversion tracking over an SDK?
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Adding multiple SDKs for various...