Google Ads Video Certification Exam - Answers Updated March 2023

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Similar Audience Customer Match audience Affinity Audience Custom Affinity audience

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

Unique reach Ad recall Online conversions Purchase intent

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

Last visit, watch time, and subscriptions View count, ad buy, and credit score Age, gender, and geographic location Time of day, IP address, and sessions

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

The watch time report The view retention report The version view report The demographic report

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose.

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

Unique User Past History User Intent Bounce Rate

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

The frequency report The audience retention report The watch regularity report The view demographic report

Which video format is available on Google Video Partners? (Duplicate 2)

TrueView discovery YouTube home feed Video masthead TrueView in-stream

Which video format is available on Google Video Partners? (Duplicate 1)

30-second non-skippable Video masthead TrueView for reach TrueView Discovery

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