Sharing a Custom Report will share the report configuration and data included in the report.

TRUE FALSE
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What campaign parameter is not available by default in Google Analytics ?

utm_content utm_source utm_medium utm_adgroup
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When does the tracking code send an event hit to Google Analytics?

Every time a user performs an action with pageview tracking implemented Every time a user adds an event to their calendar Every time a user performs an action with event tracking implemented Every time a user makes a reservation
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Which reports require the activation of Advertising Features?

Geo reports Cohort Analysis reports Real-time reports Demographics and Interests reports
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If a web page visitor clears the Analytics cookie from their browser, what will occur?

All of the above Analytics will set a new browser cookie the next time a browser loads a tracked page Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will not be...
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Sampling is applied to reports before segmentation.

TRUE FALSE
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To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu Apply an advanced filter to the report Remove any filters on the view Choose “Greater precision” in the sampling pulldown menu
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What model represents the hierarchical structure of a Google Analytics account?

Property > Account > View Account > Property > View View > Account > Property Account > View > Property
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What is the “Bounce Rate” in Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Percentage of total site exits Percentage of sessions in which a user...
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Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion Second-to-last-click attribution Assisted conversion Secondary conversion
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