How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?
Paid Owned Earned Published
Category: Google Digital Garage Final Exam
Fill the blank: In the world of display advertising, remarketing is a way to _________.
pay less per click than standard SEM ads show ads to people before they visit your website show ads to people after they visit your website display a pop up on your website when people visit it
When looking to expand your business internationally on social media, what should you do first?
Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there’s a strong demand for your products move the whole business to that country replicate your current business in as many countries as possible buy new domains for the country
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal affordable | supply chain | language exciting | customers needs | currency affordable | customer needs | legal
If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Translated by an automated tool only Translated but also locally adapted for the audience Translated into the native language Left the same, and not translated
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy
When trying to increase the product sales on your website, one way to achieve this is to_________?
send multiple follow up emails once a purchase has been made show them remarketing ads with a variety of products provide the customer with relevant suggested purchases include a pop up on your website that they have to action before...
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
SEM advertising Social advertising Retargeting Email campaigns
Analytics can help optimise your website for which of the following?
For different devices, navigation & search For different devices & social media profiles For email templates & social media profiles For navigation, search & video campaigns