Google Digital Sales Certification Exam - Answers Updated March 2023

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone...

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns? Traditional media is not always measurable, but online campaigns are highly measurable and you can a...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) bid Improve Quality Score and decrease cost-per-click (CP...

Your client wants to improve her ad position. What would you recommend?

Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Improve Quality Score and decrease bid amount Make the ad headline longer and more descriptive Add more keywords and increase...

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client? To stimulate dialogue with...

Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:

Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would: demonstrate your interest in the client as a person and...

A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?

A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement? When...

Before the start of a meeting, thinking about the meeting’s desired outcome will:

Before the start of a meeting, thinking about the meeting’s desired outcome will: be helpful, because it will allow you to focus on how to maximize success. be helpful, only if it will not increase the length of your meeting...

Which is a benefit of advertising online with Google Ads?

Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can have ads automatically translated into different languages Advertisers can pay to always show...

You would choose to advertise on the Google Display Network if you wanted to:

You would choose to advertise on the Google Display Network if you wanted to: show ads on websites related to your business show ads on Google Shopping show ads on Google Maps show ads to people on non-Google search sites The correct...

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