How do bid adjustments (modifiers) affect the display of your ad?

  • They trigger the display of your ad when terms in your keyword appear in any order in the search query.
  • They cause a word or phrase to be inserted at display time into the ad.
  • They affect the number of times your ad is displayed in a given month.
  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.