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How many customers do you need to interview in order to develop a high quality buyer persona?

Posted on May 10, 2020 by Marketing Certification Online
  • About 15
  • One or two
  • All of them
  • Approximately 20% of your customer database
Posted in HubSpot Sales Enablement Certification Exam

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When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
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