Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
marketing funnel buyer’s journey buyer personas ad budget
Category: HubSpot Content Marketing Certification Exam
Fill in the blank: To effectively tell your business’ story, you need ________________.
a mission with supporting values great products and services a testimonial from a happy customer an interesting history
What does an UTM parameter help you identify?
Lifecycle stage Lead attribution Company name Content medium
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
a. Twitter b. LinkedIn c. Google d. A and B e. All of the above
You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
“Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” “No, we should have at least ten supporting topics for every ebook we want...
Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
role call icebreakers team goals breaking into groups
Every content brainstorm needs the following EXCEPT:
A moderator A clear agenda At least five people Visual aids
Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
persona creation process Golden Circle Inbound Methodology buyer’s journey
Which best explains the bullseye framework?
An organized three-step approach to gaining traction Identifying a top-performing blog post and reposting every few months A system that notifies you when your competitors produce a piece of high-performing content None of the above