FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.

strategist, UX designer, and content manager strategist, developer, and copywriter strategist, UX designer, and developer consultant, designer, UX researcher
read more

Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

“I’m glad we’re all excited and on board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken down into phases and implemented over the next six months.”? “Growth-Driven Design hasn’t...
read more

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?

“Who needs to be involved in developing this video?”? “Help me understand how this directly impacts our goals.”? “Can you send me some examples to better understand what you’re looking to create?”? “Where else could ...
read more

Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

Educating and reminding the client that your team will be removing the vast majority of the content from their website Recommendations for regular bimonthly action item check-ins with the client’s CEO Educating and reminding the client that the launch pad ...
read more

Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

Combine the strategist and sales rep roles, and have one person own the relationship from end to end. Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for...
read more

Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak-performing websites. First, reaffirm the importance...
read more

You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

“What do you like and not like about your competitors’ websites?”? “How do you feel your previous website redesigns went? How did the process make you feel?”? “What would be the biggest change you’d like to make to the website...
read more

According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?

It creates happier clients, increases transparency with the CMO, and is overall less expensive. It drives better results and revenue, increases global reach, and improves multilanguage functionality. It provides quicker time to value, empowers marketers to opt...
read more

A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.

15-minute, pod, quarterly goals 15-minute, client’s CEO, status of the engagement 15-minute, pod, Kanban board 30-minute, pod and client, wish list
read more

Which of the following best describes the value of using a Kanban board?

A Kanban board allows your team to show others in the company what work they need subcontractors for. A Kanban board allows the entire team to see and optimize the flow of work during the current sprint. A Kanban board...
read more
1 2 3 8