HubSpot Growth-Driven Design Certification Exam

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions

What is the goal of the “transfer” step in the sprint cycle?

To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between...

True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.

True False

How many action items should you aim to complete in each sprint cycle?

Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity. First complete any items your CEO mandates. Then use...

How do you prioritize which wish list items to work on?

A combination of highest impact score, lowest effort required to build, and urgency to implement. By selecting the action items based on which team members have the capacity to complete them. By selecting action items that are the quickest for...

Who should choose the team’s theme to focus on, and when will it be announced to the team?

Strategist, the quarterly summit Strategist, the plan step of the sprint cycle Stakeholder, the quarterly summit Stakeholder, the plan step of the sprint cycle

True or false? It’s impossible to build a launch pad website for a large, enterprise website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is p...

True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.

True False

Which of the following items could be included on your website wish list?

Specific on-page elements Website sections and pages CRM integration details Browser compatibility requirements Quoting calculator They all could be included on the website wish list

Which of the following statements best describes the goal of a journey map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To...

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