HubSpot Inbound Certification Exam - Answers Updated March 2023

Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?

Make your best guess based on the reason you’re starting your company. Wait until you have at least 100 customers, and then interview 10 or 12 of them. Put a plan in place to interview your first few customers soon...

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does,...

Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

94% 74% 77% 85%

What might your customer service team use the buyer’s journey for?

Cross-sell Up-sell Resell All of the above

Fill in the blank: _________ of customers will never do business with a company again after one negative experience.

61% 46% 51% 34%

Which of the following is NOT true about a flywheel?

Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add more energy to them.

True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

True False

In the engage stage what do you collect from an individual?

goals first name information email address

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to ...

Why is it important to make sure the people buying your product are happy?

Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the above

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