What does a content compass helps organize monthly initiatives by?
SMART goals Sales campaigns Inbound marketing campaigns All of the above
Category: HubSpot Inbound Marketing Certification Exam
What area(s) can you experiment with when you’re optimizing a conversion opportunity?
The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof All of the above
Fill in the blank: a conversion path is the method by which you encourage someone to __________.
move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email
What is an example of a great value offer?
Educational videos Free tools Blog posts Whitepapers All of the above
All of the following elements will help readers easily digest the content of a blog post EXCEPT:
Images Calls-to-action Bolding Whitespace
Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
“Request Your Free Consultation” “Your Custom Quote Is Waiting for You” “Download a Team Communication Guide” “Download Our Pricing Guide”
Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
Adding more buttons to your page to frame the conversion Removing the navigation bar Using simple, compelling copy to frame your content offer Experimenting with the design or layout of the page
Which of the following questions can help you determine which channel is right for you?
Are my visitors engaging with this channel? Does this channel solve for my visitors’ needs? Is this channel right for my team? All of the above
What three criteria should you use when deciding to automate a conversation on your website?
That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is repeatable, predictable, and impactful. That it is relationship-focused, replicable, and easy.
When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
Awareness Consideration Decision All of the above