“True or False? Google’s goal is to provide users with the most relevant, credible content that exists on the web based on their search query.”
True False
Category: HubSpot Marketing Software Certification Exam
Which of these is NOT one of the ways search has changed in the last 5 years?
The rising popularity of voice search More conversational search Less emphasis on exact match keywords Fewer Google algorithm changes
What is the final step you should take before publishing a page?
Preview the page Add a canonical URL Make sure you only have one H1 header Schedule the page to publish at a later date and time Share it on social media
What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
Read more separator Call to action Personalization token Paragraph break
Where can you view data about an individual blog post’s performance in HubSpot?
In the Performance tab of that blog post On your Marketing dashboard In a contacts attribution report In the Optimize tab of the blog post editor
Choose all that apply: Blogging helps your inbound marketing by _____.
It helps you attract new visitors It helps you convert visitors into leads It helps you report on your marketing funnel It helps you personalize your website
What is the primary purpose of a topic cluster content strategy?
To create more engaging blog content for your audience To generate more leads from your blog To attract more visitors to your website through your blog To rearrange your site architecture into clusters of related content
What is a pop-up form?
A dynamic form that acts as CTA, landing page, and thank you page, all-in-one A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an...