HubSpot Sales Enablement Certification Exam - Answers Updated March 2023

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An...

What should your sales team do with marketing qualified leads?

Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and let marketing handle the communication. Wait for them to raise their hands.

True or false? You should only create video content if you have a high-quality camera and lights.

True False

Which departments should be involved in creating content?

All departments Just marketing Just marketing and sales All customer-facing departments

After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your product to do both jobs. Ignore them and focus on your target buyers.

What is a buyer persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from...

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things. True — It’s impossible to change your technological...

All of the following are ways to involve your sales team in the content creation process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your...

What is the difference between an ideal customer profile and a buyer persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should includ...

Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.

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