HubSpot Social Media Certification Exam - Answers Updated March 2023

What is the main benefit of using animated GIFs in social content?

They help you make light of what would otherwise feel like serious content. They help you demonstrate complex concepts quickly and easily. They help you show how culturally in-touch you are.

True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.

True False

The _________ stage focuses on creating message maps and listening protocols on social media.

preparation recovery response crisis

Why should you be careful about monitoring competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t...

Why do stakeholders matter as you begin to develop your team structure?

Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising....

True or False? The Holistic model is the most common social team structure used by organizations today.

True False

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

True False

What is one of the major benefits of Facebook Lead Ads?

Facebook will serve these ads on Pinterest in addition to Facebook. They only serve your ads to a small group of highly qualified people. The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on...

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