If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do? Posted on May 10, 2020 by Marketing Certification Online Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have your marketing team nurture the leads sales can’t get to until sales is able to contact them.