Measure Mobile Effectively Assessment - Answers Updated March 2023

Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?

You need to review your data again and try to come up with fresh insights on how to direct more traffic to desktop because that is what converts better. You need to ensure that the marketing teams are focusing on...

Which key performance indicator (KPI) would not be relevant to a schnitzel restaurant?

Basket size Coupon downloads Restaurant visits Reservation requests

Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?

Clicks to navigate to schnitzel restaurant location Social media likes for photo essay on Berlin Berlin tourism app downloads Calls to help desk

Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?

A customer watched a movie called “I Love Europe” on YouTube. A customer read your article on “Best restaurants in Berlin”. A customer clicked on a display ad for cheap European train passes. A customer researched about how to make...

What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?

Add click-to-call buttons to your mobile ads. While the behavior will have to be extrapolated somewhat, you should still see an increase in store traffic. Encouraging calls adds that valued human touch. Conduct a survey from previous customers on the followi...

Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?

All that matters is that the company surpassed its sales goal. Don’t fix what isn’t broken. Keep doing exactly what you’re doing, because it’s working really well. Realize the customer journey can be very long and complex, and put toget...

What experiment would be best to answer this question: How effective is mobile video at driving website visits?

Try a combination of user-based and geo-targeted methods. Only show the ad to specific people in specific regions and compare the results to those who didn’t see the ad. Try a randomized brandlift experiment to see whether website visits increased in...

Category: Measure Mobile Effectively Assessment

Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?

Which key performance indicator (KPI) would not be relevant to a schnitzel restaurant?

Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?

Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?

What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?

What experiment would be best to answer this question: How effective is mobile video at driving website visits?

If you wanted to see how a consumer journey moves across devices, what method would be best? (Duplicate 1))

Which estimator would work best at linking cross-channel conversions from mobile to offline store?

Which of the following couldn’t be answered with a controlled marketing experiment?