Category: Measurement – Smart Assessment

What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions Use the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between Google Ads and Analytics...
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Three of the following feature statements are true about Tag Manager. Identify the feature that is false.

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Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value Conditional F...
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What are the three different stages of customer interactions defined within a funnel in Analytics?

Online to offline, click to call, and click to download Churn, Retention, Life-time value Search, Click, Browse Acquisition, Behavior, Conversion
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Identify the definition of attribution.

Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it Practice of making important decisions about where to invest budgets or focus optimizations Practice of unifying user interacti...
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Place in order the steps involved in building a data-driven attribution model for Search ads.

1.Calculate the conversion rate for a set of paths (sequences) 2.Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword 3.Apply the uplift to the original weighting 4.Run the calculation for...
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Select the best Google tool for website A/B testing.

Google Attribution 360 Google Optimize 360 Google Tag Manager 360 DoubleClick Campaign Manager
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Select the platform that allows advertisers to combine data feeds for reporting and visualization.

Google Analytics 360 DoubleClick Campaign Manager Google Data Studio Google Tag Manager
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Which platform type can an advertiser use to track time spent on their site?

Data Management Analytics Tool Audience Management Tag Management
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Google Analytics 360 is the free, entry-level analytics platforms.

True False
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