Mobile In Campaign Manager Assessment - Answers Updated March 2023

Your client has a desktop and a mobile version of their website and wants to track the two separately. How do you set this up using Floodlight tags?

Only focus on tablet users Use one tag as it will automatically adjust Create separate tags for each version of the site You should not track mobile sites as they are not compatible with Floodlight

Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections. How might they target these users with a different creative than other users?

Connection type Browser Browser Android

You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?

Mobile in-app Mobile high-end Mobile web Mobile mid-range

Which of the following is a benefit of using HTML5 for mobile advertising?

Requires sophisticated development tools Can create complex effects Works only with mobile devices Uses device IDs instead of cookies

Sally’s team has developed creatives that look really great on tablet devices. What time of day might she expect her tablet audience to peak?

Mid-morning It stays constant all day Evening Early morning

How are conversions tracked on mobile apps?

Cookies Google Play Cannot track conversions on mobile apps Resettable device IDs passed into Campaign Manager tags

Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign. Which report can you generate to provide them this information?

Audience Performance Both Cross-Device Conversions and Standard Basic reports Cross-Device Conversions Standard Basic

KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?

Traffic two ads under one placement and use targeting to direct each user to the correct ad Use HTML5 Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically Traffic a single ad...

Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?

Rich media No dimensions need to be added Device ID Platform type or Environment

DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs?

Have your developer write code to embed within the mobile site Cannot track app installs Use HTML5 to create an interactive ad that tracks app installs Link the Google Play account to Campaign Manager and enable tracking

1 2 Next »