Which type of mobile ad is similar to the types of ads seen on desktop browsers?
In-app interstitial Mobile proximity Mobile web Mobile in-app
Category: Mobile In DoubleClick Bid Manager Basics Assessment
After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?
The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher The single-device conversions should be larger than the total cross-environment conversions, since they include everything Cross-environment conversions...
Where do mobile web ads run?
They run in a custom-built mobile app that your developer created They run on mobile apps and require specific code adjustments to support ad serving and tracking They run on a browser installed on a mobile device They run inside...
Which mobile strategy might you employ to drive mobile app downloads?
Focus on premium ads to reach a broad audience Serve retail coupons as mobile interstitials Serve mobile ads to a single device ID Promote the mobile app on brand relevant mobile apps
Which customers can you potentially reach with proximity targeting?
Customers that are on the latest Android operating system Customers that are running your mobile app Customers that are near cellular network towers Customers that are nearby targeted locations
Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?
Generate an audience performance report, filtered by device, grouped by environment Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type” Run a General report, filtered by environment, and grouped ...
Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?
Exclusively target users on Android devices Build audience lists based on users who have visited mobile webpages that are pixeled Use tracking pixels to obtain customer contact information and then send an email blast Focus on premium ads and reaching...
Which report should you use to compare ad performance in mobile environments?
A General report, grouped by environment A cross-channel performance report, grouped by creative An Inventory Availability report, grouped by environment An audience performance report, filtered by device, grouped by environment