Optimize Bids And Creatives Assessment - Answers Updated March 2023

For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?

You’ll be charged the CPD daily rate. You won’t be charged. Your deal will be cancelled. You’ll be charged more than the CPD daily rate.

You’ve been invited to submit a bid through a Private Auction and would like to participate. What do you set the deal ID to so you will limit your bid to that deal only?

deal_id = <deal_id> deal_id = 1 deal_id = 1234 deal_id not set

What type of transaction and/or auction occurs when a seller invites a buyer to participate?

Open Auction Invite-only Auction Programmatic Guaranteed deal Preferred Deal or Private Auction

Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short. What additional information can you gain by investigating your “Filtered bids”?

A recommendation for the best tool to correct the rejection The clickthrough URL you should use instead The creative IDs and total bids filtered A list of guaranteed deals that will potentially accept your clickthrough URL

A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

The incorrect use of bid response protocol. The maximum cost per thousand impressions (CPM) is 0 or negative. The product category URL is excluded. The bid amount is lower than the publisher’s requirements.

Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

Auction report Impression query Snippet status report Creative (REST) API

You are concerned about the potential of purchasing counterfeit inventory. How does ads.txt help you avoid this problem?

Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory. Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory. Publishers and distributor...

You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages. Where can this information be found?

Publisher settings file Snippet status report Client Access API Deal ID

What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

To never bid on Programmatic Guaranteed callouts To always include Guaranteed deals To require fewer callouts than ad requests To respond to only the first ad size in a bid request

Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched. Which tool can she use to do this?

A third-party ad verification service DoubleClick Creative Recommendation Tool Query Tool Google Web Designer

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