Performance – Smart Assessment - Answers Updated March 2023

Order the four steps used to maximize an advertisers investment in RLSA.

1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2.Apply the lists to all campaigns and ad groups 3.Adjust bids to maximize ROI 4.Evaluate results and upsell

What are prohibited categories you should avoid pitching RLSA to?

Travel All answers are correct Pharmaceuticals Auto Insurance

What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?

4-5 5-10 1-3 No Limit

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the new AdWords experience) Bid Only (Observations in the new AdWords experience)

Which of these customers likely has the highest potential value to bid on when searching for flowers?

Customer that abandoned a shopping cart yesterday New visitor to your client’s site Customer that visited a product page last week A visitor that has added products to their wish list

Put the following steps in order to describe how RLSA works.

1.Client places an AdWords tag on their site 2.Client defines audience list 3.Client applies audience list to AdWords search campaign

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

A client wants to continue to reach all users searching for their keywords A client wants to test new keywords or direct returning users to a new landing page A client wants to target new audiences A client wants to...

What is the minimum list size for search required to run RLSA?

2,000 1,000 500 1,500

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

Keywords All answers are correct Bids Creatives

Explain what “observations” are in the new AdWords experience.

Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids Obse...

1 2 3 … 8 Next »