Point players allow advertisers to pass assets seamlessly between platforms.

False True
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What is Google’s advertiser ad server called?

DoubleClick for Publishers DoubleClick Studio DoubleClick Campaign Manager DoubleClick Bid Manager
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Select the best Google tool for website A/B testing.

Google Attribution 360 Google Optimize 360 Google Tag Manager 360 DoubleClick Campaign Manager
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Which platform should publishers use to sell their inventory in an online marketplace?

DoubleClick for Networks DoubleClick Bid Manager DoubleClick Campaign Manager DoubleClick Ad Exchange
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AdX inventory is exclusive to GDN and DBM.

True False
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Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

Supply Side Platform (SSP) Google Web Designer (GWD) DoubleClick Studio Data Management Platform (DMP)
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AppNexus is a competitor to DoubleClick Bid Manager.

False True
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DoubleClick Search is designed to have a similar look and feel to AdWords.

False True
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DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

False True
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Which conversion types can DoubleClick Search pull in?

AdWords conversion pixel DoubleClick floodlight All answers are correct Google Analytics
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