Prepare For A Programmatic World Assessment - Answers Updated March 2023

If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

Studio and Bid Manager Ad Exchange and Campaign Manager Analytics 360 and Campaign Manager Analytics 360 and Studio

Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you. Which one is it?

Bid manager Ad network Campaign manager Studio

Why would you choose to participate in the Ad Exchange Open Auction?

To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals To reserve a fixed number of impressions at a fixed price, in...

You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?

Preferred Deal Private Auction Open Auction Programmatic Guaranteed Deal

When combining programmatic products, what are the main benefits?

Audience segments and real-time bidding Single view on data and efficient workflow Conversion tracking and automated auctions Cookies and managed bids

You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

How impactful is our programmatic strategy in all of our markets? Is search really performing as badly as it seems at driving offline sales? What are the most important reasons that people recommend our products? How do we determine the...

Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

Establishing a baseline Measuring view-through conversions Proving incremental impact Creating a focused question

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. Which one is it?

Marketing technology officer Head of social media Data storyteller Account director

You’ve been building a programmatic campaign and all teams just signed off on the brief. What’s the next step in the process?

Let the production team drive content creation. Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution. Continue to work...

Which isn’t available from a DoubleClick product?

Real-time bidding Direct bidding Ad creation Measurement of site behavior