Scaled Partner Management Exam - Answers Updated March 2023

A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue?

Revenue will most likely decrease. Revenue will most likely increase.

When creating ad units, which ad type should publishers choose to maximize revenue and why?

“Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue. “Text Only” because those have the highest click-through-rates. “Text and Display” because this creates the most competition in t...

A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.

Yes, the publisher should opt in Image ads to both of ad units. Yes, the publisher should change small square ad unit into large rectangle ad unit. Yes, the publisher should make sure the medium rectangle ad unit comes first...

The following describes the Ad Manager Marketplace, except ________________.

Where Ad Manager buyers see your Publisher Profile to learn about your value. A tool to provide a shopping-like experience to help buyer’s discover publishers, and strike deals. A section of the Ad Manager buyer user interface A section of the Ad...

A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except ________.

place up to three ad units per page using bigger ad formats place ads in iframes identify the best placements for ad units opt-in to text and display ads