Search Ads 360 Basics Assessment - Answers Updated March 2023

Anna is ready to get started using Search Ads 360 to set up her first search campaign. What are the correct steps and order she needs to perform them in?

Create ad groups; create campaign; create advertiser; create keywords; create engine account and create ads. Create engine account; create keywords; create ads; create campaign; create advertiser and create ad groups. Create advertiser; create engine account; create campaign; create ad groups;...

Ali uses spreadsheets to track his clients’ budgets, manually calculate trends, and implement formulas to work out target spend. He also uses them to create the daily budget reports that he attaches in emails to his team. How can Search Ads 360 make Ali’s task simpler?

Ali can use the Budget Management feature to create budget groups, so he can specify a budget target and the ROI, number of conversions, or revenue target he’d like to hit with that budget. He can also use the in-built...

Jorge wants to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would he view this information in the performance dashboard?

Change the date range to focus on dates that tablet users would be most active. Segment data by device type. Tag the site with a device specific Floodlight tag. Select the engine accounts tab and examine search engines used by...

What is the new name for DoubleClick Search?

Google Marketing Platform Google Ads Google 360 Search Ads 360

Which of these definitions best describes what data-driven attribution models can do?

Data-driven attribution models help you to monitor the performance of keywords and product groups. These models adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campai...

Jenny is an agency manager and Jonathan is an agency user. Based on these different permissions, which of the following is true?

Both Jenny and Jonathan are able to add or remove agency users. However, Jonathan is unable to create, customize, or run reports. Both Jenny and Jonathan are able to add or remove engine accounts. However, Jonathan is unable to view...

Category: Search Ads 360 Basics Assessment

Anna is ready to get started using Search Ads 360 to set up her first search campaign. What are the correct steps and order she needs to perform them in?

Ali uses spreadsheets to track his clients’ budgets, manually calculate trends, and implement formulas to work out target spend. He also uses them to create the daily budget reports that he attaches in emails to his team. How can Search Ads 360 make Ali’s task simpler?

Jorge wants to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would he view this information in the performance dashboard?

What is the new name for DoubleClick Search?

Which of these definitions best describes what data-driven attribution models can do?

Jenny is an agency manager and Jonathan is an agency user. Based on these different permissions, which of the following is true?

What is one advantage of using Search Ads 360 to manage multiple large and complex campaigns?

What information can a Floodlight tag track using custom variables?

What would you do first to report on data for your “thank you page” Floodlight activity?

What is the new name for Google’s DoubleClick Suite?