SEMrush Advertising Toolkit Certification Exam

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

Advertising Research Keyword Difficulty Tool PPC Keyword Tool CPC Map

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

Domain Overview Traffic Analytics Organic Research Position Tracking

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

Keyword Ad History Display Advertising Ad Builder PLA Research

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers. Keywords that your competitors are ranking for in paid search Keywords from .xls, .csv and .txt files Keywords...

Which types of ads can be created with Ad Builder? Choose two answers.

Which types of ads can be created with Ad Builder? Choose two answers. Ads with responsive HTML Video ads Flash ads Text ads

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition? October 2017...

The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

The “Full Advertising Research Report” generated within the My Reports tool includes these two reports: Traffic Analytics Sources Top Paid Competitors Position Tracking Trend Top Backlinks Ad Copies

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers. Keyword Difficulty Position Tracking Keyword Magic Tool Keyword Gap Keyword...

What keywords CANNOT be compared with the help of Keyword Gap?

What keywords CANNOT be compared with the help of Keyword Gap? Domain’s desktop and mobile data Domain’s organic and paid keywords Domains’ unique keywords Domains’ common keywords

What step should you take after you have grouped new keywords and moved them from one group to another?

What step should you take after you have grouped new keywords and moved them from one group to another? Specify keywords match type There is nothing left to do. You can start exporting the results Remove cross-match negatives Filter results...

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