The content of these pages is very difficult to rank for, so you should avoid these topics You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic You should consider that the content...
How difficult it is to understand that keyword How difficult it is to rank for that keyword How difficult it is to find that keyword during keyword research
What are your business goals? What revenue (the number) did you get/have last year? Are there any seasonal trends in your audience behavior? What problem do you have as a business? What problem do you solve for the customer?