SEMrush PPC Fundamentals Exam - Answers Updated March 2023

How should Remarketing lists be segmented? Choose two options.

Number of visitors to your landing page Value of the users on the list Different ad messages that could work best with them

Fill in the blank. Branded SEO is ___ because SEO is about being _ and nobody is more _____ for your brand than you are.

easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant

Which is not a consequence of the situation when you don’t bid on your brand name?

Losing users who are specifically searching for your brand Losing positions in organic SERP Losing sales from people that are ready to buy, but research you first

When you have dedicated landing pages, who is the home page meant to serve?

Users that do not know you Both groups Users that already know who you are

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

True False

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

False True

Conversion optimizer works by:

A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign during hours where us...

Which is not an example of a dimension?

Days of the week Visitors Devices Cities

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

$2 $0.2 $0.02 $0.002

How much budget should you set when launching your universal app campaigns?

50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until you’re profitable

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