SEMrush SMM Fundamentals Exam - Answers Updated March 2023

Which factors will help you to be seen despite the changing social network algorithms of any given social network? Choose four answers.

Always using hashtags regardless of social network Historical performance of your posts Avoiding personal pages Your type of content Current performance of your post Your follower-to-following ratio should be constant Recency of content

What is the first step for a business that wants to start a social media program?

Link new and existing content with your own content as well as with other people’s Find the most appropriate social media channels and content mediums for your business Produce relevant and engaging content

What should we call an influencer with 543 followers?

Micro Influencer Macro Influencer Nano Influencer Mini Influencer

Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your ___, which is the most important, you can analyze your _ rate and publishing _____ among other metrics.

engagement rate, conversion, frequency link clicks, engagement, frequency community size, conversion, quality

FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.

Followers Influencers Brand advocates Your employees

Which social media network has the second highest amount of social media-generated website traffic after Facebook?

Pinterest Youtube Twitter Instagram

What statements are true about the content buckets approach? Choose two options.

You should align the weight of each content bucket with your business objectives It is better to choose one channel and concentrate on promoting it Use feedback from how different content buckets perform on different social media channels to tweak...

What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

Creation of evergreen content Content repurposing Content curation

Choose the right statements about hashtags on Instagram. Choose two options.

It is advisable to use a mix of very popular, mildly popular and less popular hashtags A hashtag only make sense in the post description but not in the comments 5-15 is the recommended number of hashtags for the post You...

Which of the following ways of measuring your social media results we call comparative metrics?

The metrics that show you the difference between your and your competitors social media performance The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post...

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