A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given keyword.

True False
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Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?

Responsive web design Independent/standalone mobile site Dynamic serving
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Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/X-robots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.

rel=amp HTML tags hreflang tags Canonical tags
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Choose a valid statement about AMP:

Using AMP is the only way to get into the Google News carousel/box AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS CSS files do not need to be inlined as non-blocking compared to...
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Choose the correct statement about mark-up.

Invalid mark-up still works, so there’s no need to control it Even if GSC says that your mark-up is not valid, Google will still consider it Changes in HTML can break the mark-up, so monitoring is needed
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What are the two valid statements with regard to the critical rendering path (CRP)?

The non-critical CSS is required when the site starts to render There is an initial view (which is critical) and below-the-fold-content CRP on mobile is bigger than on a desktop The “Critical” tool on Github helps to build CCS for...
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Fill in the blank. According to the latest statistics, 60% or more of all results for high volume keyword queries in the TOP-3 have already been moved over to run on ______

HTTP HTTPS FTP
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True or false? Pre-fetch and pre-render are especially useful when you do not depend on 3rd party requests or contents from a CDN or a subdomain.

True False
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Choose two optimization approaches that are useful for performance optimization:

Avoid using new modern formats like WebP Asynchronous requests Increase the number of ССS files per URL Proper compression & meta data removal for images
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True or false? The SEMrush Site Audit tool allows you only to define issues that slow down your website and does not give any recommendations on how to fix them.

True False
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