Shopping Ads Certification Assessment - Answers Updated March 2023

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads guarantees phone calls to your business. Google Ads offers separate auctions for low budgets. Google Ads gives you control over your...

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for multiple purchases. Remove friction: Make sure the checkout process is working and easy to use. Increase discounts: Attempt...

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Place your business’s ads on every available search engine. Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presenc...

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget.

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

Several Shopping ads will be displayed for your products based on specific categories potential customers have selected. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products&#8...

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine....

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding

Why should your business use Performance Planner?

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent cam...

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to r...

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