Video For Brand Basics Assessment - Answers Updated March 2023

Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

Brand awareness Brand interest Brand favorability Brand consideration

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

Google’s reach solutions Sales Lift Google Consumer Surveys Brand Lift

Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

Google Surveys and Google Preferred Brand Lift and TrueView TrueView and Google Preferred YouTube Masthead and text ads

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

Brands Networks Fans Creators

Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

Active View Viewable Lift View Tracker Active Lift

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

Bumper ads Google Preferred Google Ads YouTube

What does digital media offer that TV advertising does not?

Demographic targeting Real-time optimization Upfront deals Reach

What is a key difference between reservation buying and auction buying?

Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Reservation buying includes hard-to-sell inventory, while auction buying does not. Reservation buying is done manually, while auction buying is done through ...

What is Google Preferred?

Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube. Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers. Google Preferr...

What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

Unique Reach Google Surveys Google Analytics Brand Lift

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