What type of video ad would an advertiser use to target users who are watching streaming video content?

In-banner video A creative application program interface (API) that lets an advertiser build rich media ads In-stream video Rich media
read more

Whose video specifications are the most important for advertisers to follow?

Publishers Google None Creative agencies
read more

Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative. How will Samir execute this request?

Swap in new creative and re-send VAST tags to publisher Swap in new creative and the VAST tags will update dynamically Create a new in-stream placement for the new creative Tell the client creative swaps are not supported
read more

What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?

The smallest file possible A good balance of quality and file size Optimized for mobile devices The highest quality possible
read more

Your campaign uses geographic targeting. How do you ensure your ad always has an eligible ad to serve on mobile devices?

Use the VAST Suite Inspector Verify your publisher’s mobile requirements Never include companion creatives Activate the default ad
read more

Hannah’s video ad is not rendering properly in her publisher’s video player. What should Hannah do to troubleshoot the problem?

Nothing, as VAST tags are updated dynamically Avoid using cookie-based targeting, particularly in desktop environments Test her VAST tag with the VAST Suite Inspector Re-upload her creatives
read more

Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio. In what category can you find this metric in Report Builder?

Media cost In-banner video Rich media In-stream video
read more

When trafficking your campaign in Campaign Manager, what action do you complete first?

Activate placements Create placements for each publisher Upload creatives Export VAST tags
read more

You’re trafficking to two different publishers. One publisher does not accept .mov files. What do you do?

Create two separate campaigns Manually create VAST tags for the publisher that does not accept them Turn off “Control transcodes from the placement” Turn off .mov transcodes on the placement level for that publisher
read more

You want to know how many viewers watched your entire 20-second ad. Which metric do you reference?

Video Plays Video Completes Video First Quartile Completions Companion Impressions
read more