Which file type(s) can you use for your Waze Local ad Creative?
Jpg Png Both Neither
Category: Waze Ads Advanced Assessment
If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?
Yes, with day part targeting No, not on a specific day of the week No, not at a specific time No, Waze Local ads are random
What types of account management capabilities does the Waze Local Starter Dashboard offer?
Add Locations Edit Business/Location Information Change Budget/Invoice information All of these
What account management capabilities does the Waze Local Plus Dashboard offer?
Switch between accounts Export performance reports Edit business / location information All of these
Waze Local’s “billboards with a digital backbone”? reach drivers where?
At point of departure or destination At a static point along the roadside Throughout the transition from departure to destination and along the journey None of these
In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?
Newspaper classified or magazine campaigns Repurposed digital ads cut from the Internet Billboards and signs Television commercials
What should you consider to write a high-impact, aligned CTA for your Waze Local ad?
Your campaign’s end goal Waze Local’s CTA Your campaign’s end goal and Waze Local’s CTA A CTA repurposed from your digital campaigns
Copy for Waze Local campaigns should follow a recommended character limit of _______?
25 characters or less 60 characters or less 100 characters or less 200 characters or less
Which of the following is NOT considered a user Action in the Waze Dashboards?
Ad Unit Clicks Views (Impressions) URL Visits Navigations
What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?
Impressions Engagement Both of these Neither of these