Woorank Certification Exam - Answers Updated March 2023

Affiliate marketing is:

A form of CPC that is commonly used by large businesses A form of PPC commonly used by small businesses A revenue model where website owners earn money by sending visitors to a third party website A revenue model where...

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

True False

The ALT attrubute is:

The alternate name for the meta title A Meta tag that highlights an alternate page A Meta tag used to specify the anchor text Used to describe an image

Evergreen content has a short shelf life (such as news articles).

True False

Backlinks from Social media channels offer a good source of link juice.

False True

The Google Pigeon update mainly affects:

Video Search Image Search Local Search International Search

The hreflang tag is used to:

Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on...

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

False True

Which of these is NOT considered as duplicate content:

Printer-only versions of web pages Content from another page that is hidden behind an image Content within or across domains that completely match, deliberately created to manipulate search engines Content published in a printed magazine as well as on a webpa...

Which of these is NOT a Google recognized search operator?

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