Yandex Direct Certification - Answers Updated March 2023

How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC. They are not used in CTR or CPC calculations for the original keyword. They are not included in CTR calculations,...

An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear. This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords. The Dynamic ad will appear bec...

In what order do ads appear in blocks on the search results page?

From highest to lowest bids. From highest to lowest combined bid, CTR, and quality coefficient. From highest to lowest combined bid, quality coefficient, and domain karma.

Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.

Ad title, landing page URL. Ad title, landing page URL, display link, sitelinks. Ad title, landing page URL, display link.

Look at the screenshot below. What does it mean if an error sign appears next to your campaign?

The campaign was deleted, no information is available. The campaign did not pass moderation. The campaign was not loaded from the server. There are problems that will stop the data from being uploaded.

Look at the screenshot below. What does it mean if a star appears next to a campaign?

The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to the server.

Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?

The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to the server.

Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?

Yandex.Direct, summary. Ad systems. Session Replay.

On which sites can Dynamic ads appear?

Only Yandex Search. Search and content sites. Yandex Search and search networks. Yandex Search, search networks, mobile ads.

Which tasks do Dynamic ads simplify for advertisers?

They save time creating a large number of identical ads. They quickly pass moderation. They create Text & Image ads for ad networks in bulk.

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