What would you typically expect to see in the Watch Time “published” report for a Hub channel?

Little or no increase in watch time soon after publishing each video A drop in watch time after publishing the video, followed by a spike 30 days later A huge spike in watch time soon after publishing the video A...
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What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?

Eliminate or shorten elements that consistently result in dips and declines. Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content. Ensure the title, thumbnail, and description reflect the video content.....
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What would you typically expect to see in the Watch Time “published” report for a Help channel?

Little or no increase in watch time soon after publishing each video A huge spike in watch time soon after publishing the video A pattern consisting of spikes in watch time soon after publishing each video A drop in watch...
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Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?

Entertaining All formats Educational Inspirational
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How might you determine if certain videos perform better within certain demographics?

Compare each video by traffic sources and playback locations using a multi-line graph. Compare the revenue in one of your series to look at overall growth year-over-year. Create groups of videos and look at the publishing schedule for one demographic. Group...
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Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?

All formats Entertaining Educational Inspirational
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Which type of ad inventory is bought and sold based on a set, negotiated CPM.

Enabled Reserve Auction Overage
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When starting a new channel on YouTube, what’s a key area to assess first?

Audience sentiment Subscription revenue Social media promotion Mission and branding
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What is an example of YouTube Analytics data that can help you with your business goal?

Average view duration for subscribers YouTube content ratings Asset performance Top Charts on Google Trends
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What is the suggested time to respond to viewer comments?

Never When the video hits 1 million views In the first hours 1 week later
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