Marketing Certification Online
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YouTube Creative Essentials Assessment
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YouTube Creative Essentials Assessment
Which report provides insight into the many ways viewers find videos?
Traffic sources report Demographics report Analytics report Audience report
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How can you validate a specific assumption about your audience?
Review YouTube Analytics watchtime report Run a Google Survey Explore Think with Google articles Dive into Google Trends
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Which report shows how long a video keeps its audience?
Demographics report Watch time report Audience retention report Audience report
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Which report shows how long a video was watched in aggregate?
Audience report Watch time report Analytics report Audience retention report
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In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?
Segmenting your story Teasing your audience Echoing your message Amplifying your message
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To validate a campaign idea, which tool can be used to explore popular search queries?
Google Trends Google Surveys Think with Google Google Signals
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Which targeting type can help your client reach consumers who frequent department stores?
Custom affinity audiences In-market audiences Consumer patterns Life Events
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Which is a best practice for creating effective Bumper ads? (Duplicate 2)
Don’t include branding Cut down your :30 TV spot Build a single Bumper ad to convey your entire message Focus on a single product, feature, or brand message
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Which is a best practice for creating effective Bumper ads? (Duplicate 1)
Don’t include branding Cut down your :30 TV spot Budget time to establish the ad—and stick the landing Do not include sound
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Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?
In-market audiences Custom affinity audiences Life Events Consumer patterns
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